Working at home is by no means a new thing but it has certainly increased due to necessity over the past few months, in the new, Covid-19 reality. Mainly to curb infection and to maintain productivity and functionality, businesses that were able to conduct operations...
In the middle of the four week Level 4 lockdown, I, like everyone else around New Zealand, have had to confront the element of time in this new but temporary reality. I work at home as it is, so work has not been a problem, or should I say, a huge readjustment. After...
For the past few months the dominant global conversation has been about the coronavirus (Covid-19), and while cool, rational, and informed heads should prevail to provide responses and strategies, the absolute opposite is true. Depending on what you read, or watch, we...
Starting up a new business is hard. It takes a lot of work and a great deal of preparation and research. The best ideas in the world, and the most skillful tradespeople, craftsmen, artisans, service providers, and product sellers, still require determination, skill...
We all want to move ahead in business, to grow, to be profitable, to create a solid foundation for the future and what is the key to that? Customers, happy satisfied customers who come back, time and time again, and tell their friends and family about their...
We are two weeks into a new year and a new decade and more than ever consumers are looking for one thing above all else - a viable and visible online reputation, before even thinking of contacting a business. I read a recent study from the US that said that...
On Sunday the sky over various parts of New Zealand emitted a strange orange glow. The light was infused with more than just the drifting smoke particles from the catastrophic fires from across the Tasman - it was symbolic of the apocalyptic glow that signifies the...
For the past six years, US research organisation, BrightLocal has published the findings of its annual survey into consumer reviews. Year in and year out, the findings establish the absolute supremacy of online reviews as the primary driver of consumer behaviour and...
Great Britain's royal family are no strangers to scandal and over the years has assembled top notch PR experts to control and spin unsavoury events and in doing so, continue to garner popular support throughout the UK and the rest of the world. In the past few weeks...
It's important to remember that reviews are a subjective opinion of a consumer's experience of a service or product, and for other consumers reading reviews, they don't just focus on the number of stars - they read the text of the feedback itself. So what makes a good...