I’ve been writing about online reviews for ten years. You would think, by now, I’d have a pretty good level of smarts when it came to using that knowledge in practice as a consumer. For the most part, I do. The toaster I bought a month ago, for example, was the result...
Every trade is different. An electrician may be rewiring a home, a builder constructing an extension, a plumber fixing a burst pipe, or a landscaper transforming a backyard. Yet despite these very different services, the language customers use in outstanding reviews...
Online reviews aren’t instructions on who to choose. They’re information that helps you make a better decision. We should never take them as ‘what to buy’ or ‘who to choose’ – instead we should delve further, look for...
Taking a few minutes to reply to every review you receive has many benefits that you may not have considered. Setting up a routine to respond to feedback is simple, doesn’t take up much time and will be every bit as valuable as the reviews you receive...
Authenticated reviews are a fantastic barometer of a tradesperson’s work and the best way for a potential customer to get a sense of whether that tradie is one to choose or one to avoid. The star reviews by themselves are merely the starting point and it is very...
Any consumer will rate customer service at the top of their list when they are evaluating a business. Business owners that instil customer service as a byword of their operation create customers who feel valued. listened to, and appreciated. Taking care of customers...
