I’ve riffed on John Clarke Fred Dagg’s (John Clarke) song “We Don’t Know How Lucky We Are” before. It’s a great song and shamelessly parades all of the things that Kiwis prize about ourselves and our country, while also satirising...
AI Search has changed the parameters for both consumers and businesses in the one marketplace where nearly all business is transacted. Traditional reliance on websites and SEO is waning and business owners need to ensure they do not slip through the cracks as end...
For the past few months the dominant global conversation has been about the coronavirus (Covid-19), and while cool, rational, and informed heads should prevail to provide responses and strategies, the absolute opposite is true. Depending on what you read, or watch, we...
Online reviews, online reputation marketing. referrals, testimonials. More than ever before we rely on the verified reviews of others to help guide the purchasing decisions we make and the choices we consider before engaging a business. I have been thinking a lot...
Starting up a new business is hard. It takes a lot of work and a great deal of preparation and research. The best ideas in the world, and the most skillful tradespeople, craftsmen, artisans, service providers, and product sellers, still require determination, skill...
We all want to move ahead in business, to grow, to be profitable, to create a solid foundation for the future and what is the key to that? Customers, happy satisfied customers who come back, time and time again, and tell their friends and family about their...
