Right now, while you’re working, driving, quoting or sitting at home having a coffee, people could be looking at your business online and deciding whether they trust you. You’re not there. You’re not talking to them. You’re not explaining why you’re different from the...
Let’s get straight to the point. If you’ve started registering your business on NoCowboys but haven’t finished the job, you’re missing an opportunity to promote your business to potential customers. And the frustrating thing is, you’ve already done some of the work....
There is something I have never understood about the way some people choose tradies. They hand their job to a website, provide a few details about what they want done, and then wait for someone to be put in front of them. Why? If you are spending $2,000, $10,000 or...
I’ve been writing about online reviews for ten years. You would think, by now, I’d have a pretty good level of smarts when it came to using that knowledge in practice as a consumer. For the most part, I do. The toaster I bought a month ago, for example, was the result...
Every trade is different. An electrician may be rewiring a home, a builder constructing an extension, a plumber fixing a burst pipe, or a landscaper transforming a backyard. Yet despite these very different services, the language customers use in outstanding reviews...
Online reviews aren’t instructions on who to choose. They’re information that helps you make a better decision. We should never take them as ‘what to buy’ or ‘who to choose’ – instead we should delve further, look for...
