There is something I have never understood about the way some people choose tradies. They hand their job to a website, provide a few details about what they want done, and then wait for someone to be put in front of them. Why? If you are spending $2,000, $10,000 or...
I’ve been writing about online reviews for ten years. You would think, by now, I’d have a pretty good level of smarts when it came to using that knowledge in practice as a consumer. For the most part, I do. The toaster I bought a month ago, for example, was the result...
Every trade is different. An electrician may be rewiring a home, a builder constructing an extension, a plumber fixing a burst pipe, or a landscaper transforming a backyard. Yet despite these very different services, the language customers use in outstanding reviews...
Online reviews aren’t instructions on who to choose. They’re information that helps you make a better decision. We should never take them as ‘what to buy’ or ‘who to choose’ – instead we should delve further, look for...
Taking a few minutes to reply to every review you receive has many benefits that you may not have considered. Setting up a routine to respond to feedback is simple, doesn’t take up much time and will be every bit as valuable as the reviews you receive...
Authenticated reviews are a fantastic barometer of a tradesperson’s work and the best way for a potential customer to get a sense of whether that tradie is one to choose or one to avoid. The star reviews by themselves are merely the starting point and it is very...
