Any consumer will rate customer service at the top of their list when they are evaluating a business. Business owners that instil customer service as a byword of their operation create customers who feel valued. listened to, and appreciated. Taking care of customers...
For too long now successive New Zealand governments have given overseas tech companies a free ride. There is no equity between Kiwi marketing, advertising, and media companies and predominantly US ones, when ridiculous tax arrangements allow a company (Alphabet...
I’ve riffed on John Clarke Fred Dagg’s (John Clarke) song “We Don’t Know How Lucky We Are” before. It’s a great song and shamelessly parades all of the things that Kiwis prize about ourselves and our country, while also satirising...
AI Search has changed the parameters for both consumers and businesses in the one marketplace where nearly all business is transacted. Traditional reliance on websites and SEO is waning and business owners need to ensure they do not slip through the cracks as end...
For the past few months the dominant global conversation has been about the coronavirus (Covid-19), and while cool, rational, and informed heads should prevail to provide responses and strategies, the absolute opposite is true. Depending on what you read, or watch, we...
Online reviews, online reputation marketing. referrals, testimonials. More than ever before we rely on the verified reviews of others to help guide the purchasing decisions we make and the choices we consider before engaging a business. I have been thinking a lot...
