Any consumer will rate customer service at the top of their list when they are evaluating a business. Business owners that instil customer service as a byword of their operation create customers who feel valued. listened to, and appreciated. Taking care of customers...
For too long now successive New Zealand governments have given overseas tech companies a free ride. There is no equity between Kiwi marketing, advertising, and media companies and predominantly US ones, when ridiculous tax arrangements allow a company (Alphabet...
For 12 years the results of a national survey have revealed New Zealand’s most trusted brands. Every year I read the release and the news stories that follow and wonder about reputation and trust and how we all, as consumers, decide which brands we trust and...
Every week, one story or another pops up in popular media about homeowners who have encountered a tradesperson or service business that has been entirely lacking – either in the quality of work done, the failure to finish work, the inability to begin a project,...
Working at home is by no means a new thing but it has certainly increased due to necessity over the past few months, in the new, Covid-19 reality. Mainly to curb infection and to maintain productivity and functionality, businesses that were able to conduct operations...
