Authenticated reviews are a fantastic barometer of a tradesperson’s work and the best way for a potential customer to get a sense of whether that tradie is one to choose or one to avoid. The star reviews by themselves are merely the starting point and it is very...
Any consumer will rate customer service at the top of their list when they are evaluating a business. Business owners that instil customer service as a byword of their operation create customers who feel valued. listened to, and appreciated. Taking care of customers...
For too long now successive New Zealand governments have given overseas tech companies a free ride. There is no equity between Kiwi marketing, advertising, and media companies and predominantly US ones, when ridiculous tax arrangements allow a company (Alphabet...
For 12 years the results of a national survey have revealed New Zealand’s most trusted brands. Every year I read the release and the news stories that follow and wonder about reputation and trust and how we all, as consumers, decide which brands we trust and...
Every week, one story or another pops up in popular media about homeowners who have encountered a tradesperson or service business that has been entirely lacking – either in the quality of work done, the failure to finish work, the inability to begin a project,...
