“It’s called New Zealand first”

“It’s called New Zealand first”

For too long now successive New Zealand governments have given overseas tech companies a free ride. There is no equity between Kiwi marketing, advertising, and media companies and predominantly US ones, when ridiculous tax arrangements allow a company (Alphabet...
NZ’s most trusted brands

NZ’s most trusted brands

For 12 years the results of a national survey have revealed New Zealand’s most trusted brands. Every year I read the release and the news stories that follow and wonder about reputation and trust and how we all, as consumers, decide which brands we trust and...
Level 2 and beyond

Level 2 and beyond

On Monday, 11th of May, cabinet will meet to decide whether New Zealand eases lock down restrictions and moves down to Level 2, in 48 hours. In all probability, the low number of new daily cases that we have seen in the past few weeks, as well as the overwhelmingly...
The devil makes work for idle hands . . .

The devil makes work for idle hands . . .

In the middle of the four week Level 4 lockdown, I, like everyone else around New Zealand, have had to confront the element of time in this new but temporary reality. I work at home as it is, so work has not been a problem, or should I say, a huge readjustment. After...