There is something I have never understood about the way some people choose tradies. They hand their job to a website, provide a few details about what they want done, and then wait for someone to be put in front of them. Why? If you are spending $2,000, $10,000 or...
I’ve been writing about online reviews for ten years. You would think, by now, I’d have a pretty good level of smarts when it came to using that knowledge in practice as a consumer. For the most part, I do. The toaster I bought a month ago, for example, was the result...
Every trade is different. An electrician may be rewiring a home, a builder constructing an extension, a plumber fixing a burst pipe, or a landscaper transforming a backyard. Yet despite these very different services, the language customers use in outstanding reviews...
Online reviews aren’t instructions on who to choose. They’re information that helps you make a better decision. We should never take them as ‘what to buy’ or ‘who to choose’ – instead we should delve further, look for...
Authenticated reviews are a fantastic barometer of a tradesperson’s work and the best way for a potential customer to get a sense of whether that tradie is one to choose or one to avoid. The star reviews by themselves are merely the starting point and it is very...
For too long now successive New Zealand governments have given overseas tech companies a free ride. There is no equity between Kiwi marketing, advertising, and media companies and predominantly US ones, when ridiculous tax arrangements allow a company (Alphabet...
