One of the questions I will regularly be asked about NoCowboys is, what is the difference between what we do and a jobs site? It's a good question and one that illustrates the contrast between online reputation marketing and leads apportioned from jobs posted by...
Marketing a reputation online is essential. NoCowboys' authenticated online reviews are the difference between being seen and chosen as a business that is trustworthy, dependable, with high quality services, and products, or being invisible. Over 90% of consumers are...
Last month Comar Brunton, in conjunction with Wright Communications, released its annual index of New Zealand's most trusted companies. "Wright Communications’ managing director, Nikki Wright said Colmar Brunton’s polling during the COVID-19 lockdown showed many of...
On Monday, 11th of May, cabinet will meet to decide whether New Zealand eases lock down restrictions and moves down to Level 2, in 48 hours. In all probability, the low number of new daily cases that we have seen in the past few weeks, as well as the overwhelmingly...
Starting up a new business is hard. It takes a lot of work and a great deal of preparation and research. The best ideas in the world, and the most skillful tradespeople, craftsmen, artisans, service providers, and product sellers, still require determination, skill...
Not so long ago online reviews were something novel, surprising, and enigmatic. Today they are very much an accepted part of the vast majority of consumers' experience and motivation. Even still, a number of business owners have yet to connect the dots and embrace...
Secure Communications Alarms & Security, based in Onehunga, Auckland is a small company with a huge focus on customer satisfaction. I spoke with owner Dave and administration manager, Clare, about the things that matter to them in business and the ways that...
We are two weeks into a new year and a new decade and more than ever consumers are looking for one thing above all else - a viable and visible online reputation, before even thinking of contacting a business. I read a recent study from the US that said that...
On Sunday the sky over various parts of New Zealand emitted a strange orange glow. The light was infused with more than just the drifting smoke particles from the catastrophic fires from across the Tasman - it was symbolic of the apocalyptic glow that signifies the...
It's important to remember that reviews are a subjective opinion of a consumer's experience of a service or product, and for other consumers reading reviews, they don't just focus on the number of stars - they read the text of the feedback itself. So what makes a good...