For customers
Should old acquaintance be forgot
For many of us, New Year's Eve is the time to throw off all of the ills of the passing year and spend time with good friends and family and party like you mean it – all the while heralding the new year to come. The tradition of New Years is millennia old – in the...
And so this is Christmas . . .
And so this is Christmas. Without lurching any further into the John Lennon and Yoko Ono song, I’ll just take the opening few words. And so this is Christmas. For many it’s the best time of the year, for some it is simply the worst. No other day in the year generates...
You only sing when you’re winning
It really is the strangest thing when the most successful team in world sport comes under so much attack, after a few less than stellar performances. It’s stranger still when that team is the All Blacks and those leading the charge to put the boot in are so called All...
Are our phones making us a better species?
It’s strange that we still call them mobile phones. Using them as a device to make actual ‘phone calls’ is the very smallest part of their function and use. In reality they are extensions, connections to nearly any sort of information at any time – only hindered by...
Creating space around the home
Now that Daylight Savings is here and we have an extra hour of evening light up our sleeves, it’s a great time to think about making sure that our homes are ready for all of the glories of long, balmy summer days. Think about pruning what you don’t need Just like with...
We can’t afford to mess with the truth
No matter which country you live in some things stay the same – the professions that top off the lists of most distrusted professions. Across the board it is politicians and journalists that take top spots (or bottom spots) in polls regarding trust and reputation....
125 years – and the fight goes on
This week marks a special milestone in New Zealand history – 125 years since women were granted the right to vote. While it may seem ludicrous now that there was ever a time that women needed to fight so hard and for so long to be granted a fundamental right that men...
Losing keeps winners winning
By virtue of its phenomenal ratio of wins against losses and draws, the All Blacks are the most successful team in sports. The New Zealand rugby public has become so used to their national team beating other nations in test matches that losses are considered too much...
When tarnishing a reputation isn’t the right thing to do
In the history of All Blacks rugby it’s harder to find a more hard done by player than Keith Murdoch. His dismissal while on tour in the UK in 1972 for punching a security guard at a hotel in Cardiff is remarkable, not only for the severity of the punishment he...
The dangers of relying on word of mouth alone
For a while I have been thinking about one of the more remarkable statistics about online reviews that has been steadily increasing in the past few years. I thought about it again after reading a news story about a roofer in Dunedin who has allegedly done a runner and...
We’re all going to Bonnie Doon!!
About eight years ago I had to attend a conference in Sydney and after booking a fare looked online for accommodation. I searched by location and made my choice on price. So long as I was close enough to the venue and the price was right, then I was happy, or so I...
There’s a sucker born every minute . . .
In a case of life mirroring fiction, a recent insidious email scam bears some striking resemblances to an episode of UK TV show Black Mirror, where a visitor to online porn sites is blackmailed and coerced into undertaking a number of criminal activities to supposedly...
How the game is played matters most of all
Every four years the most watched sport on the planet serves up a carnival that decides which nation's team wins the FIFA World Cup. In just over four weeks, 32 teams get whittled down to one and along the way there is all the drama, beauty, desperation, and...
We can’t afford to mess with the truth
No matter which country you live in some things stay the same – the professions that top off the lists of most distrusted professions. Across the board it is politicians and journalists that take top spots (or bottom spots) in polls regarding trust and reputation....
Google it . . .
Not so long ago there were a number of search engines competing for consumers’ attention. Today that’s not the case and one search engine holds a solid monopoly – so much so that its name is now the popular terminology for online searching. Want to know the time in...
125 years – and the fight goes on
This week marks a special milestone in New Zealand history – 125 years since women were granted the right to vote. While it may seem ludicrous now that there was ever a time that women needed to fight so hard and for so long to be granted a fundamental right that men...
Losing keeps winners winning
By virtue of its phenomenal ratio of wins against losses and draws, the All Blacks are the most successful team in sports. The New Zealand rugby public has become so used to their national team beating other nations in test matches that losses are considered too much...
When tarnishing a reputation isn’t the right thing to do
In the history of All Blacks rugby it’s harder to find a more hard done by player than Keith Murdoch. His dismissal while on tour in the UK in 1972 for punching a security guard at a hotel in Cardiff is remarkable, not only for the severity of the punishment he...
Record Breaking Toddler, Death Defying Climber, and Sailor On Cusp of Historic Feat
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Toddler sinks Guinness records Snooker is a difficult game, made easier by a tonne of practice but one wee fella in...
The dangers of relying on word of mouth alone
For a while I have been thinking about one of the more remarkable statistics about online reviews that has been steadily increasing in the past few years. I thought about it again after reading a news story about a roofer in Dunedin who has allegedly done a runner and...
We’re all going to Bonnie Doon!!
About eight years ago I had to attend a conference in Sydney and after booking a fare looked online for accommodation. I searched by location and made my choice on price. So long as I was close enough to the venue and the price was right, then I was happy, or so I...
There’s a sucker born every minute . . .
In a case of life mirroring fiction, a recent insidious email scam bears some striking resemblances to an episode of UK TV show Black Mirror, where a visitor to online porn sites is blackmailed and coerced into undertaking a number of criminal activities to supposedly...
Online reviews are tangible goodwill for a business
A recent news story about a campground operator in Gore, Southland got me thinking about online reviews, goodwill, and word of mouth. The traditional method of spreading goodwill about a business was analogue and worked perfectly well in the pre-digital age. One...
Smart Cow, Finding Da Vinci’s DNA, and Oldest Cave Art
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Oldest cave art discovered Beating the oldest example of human hand painting by 1,100 years, a recent discovery in a...
Forging a new reputation
A renowned writer once famously wrote that there's no such thing as a second act in American lives - meaning that it's not possible to change, to reinvent, to forge a new path. F Scott Fitzgerald's epigram isn't a truism and wasn't intended to be. Reinvention is part...
How the game is played matters most of all
Every four years the most watched sport on the planet serves up a carnival that decides which nation's team wins the FIFA World Cup. In just over four weeks, 32 teams get whittled down to one and along the way there is all the drama, beauty, desperation, and...
Online reviews take new business from zero to market player in 18 months
I speak to thousands of business owners each year – from sole traders with a crew of one - doing everything from the actual work, the invoicing, the quoting, the tax, the marketing, the bookkeeping, the advertising and everything else involved with running a business,...
Online reviews are a sure sign of a proactive business
One of the facets of being successful in business is adhering to the principle of proactivity – staying ahead of the game, being prepared, having plans and strategies in place to ensure that when anything happens there is a solution to take care of it. Oddly enough,...
Reviews and The Consumer Guarantees Act – know your rights
Nobody likes being taken for a ride, being sold misleading or faulty goods, or paying for services that aren't up to scratch. It is well worth knowing your rights under the Consumer Guarantees Act (CGA) 1993, not only for when things go wrong but also in instances...
Wandering Sheep, New Christchurch Supermarket, and First Superman Comic Auctioned
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. New supermarket takes off Offering lower prices and giving consumers a choice over the supermarket duopoly in New...
Ingenious ways to transform shipping containers into luxury homes
You can create a beautiful, relatively low-cost shipping container home simply by adding a touch of luxury to a shipping container. If you have decided that you would prefer a shipping container home rather than a small house with basic insulation, these ingenious...
Turning customer databases into more sales through direct marketing
In the second part of a series on how to increase profitability by a number of simple and cost-effective methods, we take a look ways of harnessing the value and power of a customer database. No matter the size of a business, there will be details of hundreds or even...
Small steps to increase profitability
Businesses are always looking for ways to increase profit and in this series we will be offering some tips on ways to do exactly that - without having to invest much at all. These pointers involve doing little things, that will steadily grow the bottom line. How to...
Feeling gravity’s pull – the power of online reviews
Push and pull - the connection between a business and its hoped for customers. What fills the gap? What drives one toward the other? What are the most effective and easiest ways to ensure customers are actively drawn toward a business as opposed to being reached out...
Adventurous Kākā, Street Signs Amuse, and Ancient Artefacts Discovered
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Street signs lift the spirits Just before Christmas, six signs in inner city Christchurch caused a bit of confusion...
It takes real leadership to protect reputations
Reputations are organic and fluid. They can be made, unmade, and made again. But it takes real leadership in a crisis to make or break a reputation. A great case in point is the recent Australian cricket cheating scandal. Even if you don't know much about the...
Customer reviews – invaluable market research for every business
Customers are everything to a business. Not only do they generate revenue - happy customers will keep coming back and create a growing customer base through word-of-mouth and by contributing online reviews. But those reviews are far more than just markers of...
Protecting a reputation is all about honesty and transparency
If ever we needed guidance on how to deal with a reputation crisis, KFC's marketing department in the UK recently delivered an ingenious response to a potentially damaging logistics failure, that left many of KFC's 870 restaurants without their key ingredient -...
Online reviews go hand in hand with the evolution of the internet
It is worth remembering just how much the internet has changed how we do business and has radically altered consumer behaviour. Knowing how much it has revolutionised interactions and exchanges is key to increasing business and understanding consumers. Not so long ago...
Preparation is key to keep your home safe in bad weather
Kiwi summers aren't just about long periods of hot weather - because we are in the South Pacific, we are also susceptible to tropical storms. Whenever there are warnings of the possibility of severe weather events, it makes good sense to be prepared. Some great tips...
Taking control of a negative online reputation
A negative online reputation cannot be ignored. While a good reputation will attract customers and establish a business' future through boom times and bust, a bad reputation will do nothing but harm. But there is nothing to stop a business owner avoiding any future...
What are consumers biggest complaints?
In business it's critical to build a customer base while holding on to existing ones. Knowing what consumers are looking for in every transaction is a vital part of ensuring your business stays healthy and thrives. The most successful businesses do a number of things...
What’s the point of authenticating online reviews?
So here you are – you’ve just had a business finish up a job for you, and they’ve asked you to leave them a review on NoCowboys. You have a spare minute to do so, and the feedback will be beneficial to both the business and future consumers, so why not? You enter your...
How online reviews help increase SEO
Some people think of it as the holly grail, some people know all the ways of making the most of it, and some people don't really understand it at all, but SEO - (Search Engine Optimisation) is not overly difficult to comprehend and there are lots of ways that you can...
Taking care of your house in the summer
If you want to make sure that your house in is in the best condition possible, then every season there are particular things that need your attention and summer is no different. We've trawled through a number of excellent articles online you give you some fantastic...
Christmas Rules, Inspirational Kiwi Comedian, Strong Economic Signs
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Strong signals of brighter economic future Every day at NoCowboys we talk to tradies and business owners up and down...
Stay in control by encouraging feedback for your business
When 97 percent of consumers are going online to find reviews before even considering contacting a business you want to make sure that you have a review strategy in place - and there are more benefits than you could imagine. Often business owners think that they have...
How to spot fake consumer reviews
In life and business, indeed in everything we do, trust is a valued and desired commodity. Now that reviews are part and parcel of consumer choice online, it's worth knowing that not all reviews are the same and that some sites do not monitor or remove suspect and...