Why do we leave feedback?

Why do we leave feedback?

Each year a company in the US publishes the results of an annual survey examining online reviews and consumer behaviour. It’s always a fascinating read and it continues to affirm how essential reviews are to consumers making online purchasing decisions. This...
What to look for in online reviews

What to look for in online reviews

Every now and again we will get enquiries from Kiwis using our site or seeing NoCowboys reviews online. I thought it would be useful to point out a few important factors about online reviews and ours, in particular, to make the process of reading them easier. How are...

A cautionary tale – read the reviews first!

If ever you needed to be reminded to read the reviews before taking on a business to do work for you, a recent story on www.stuff.co.nz puts it into full focus. Christchurch business, Saxon Appliances is closing its doors after many years in business and Stuff...

Thumbs up, thumbs down? No thanks

There’s a few review platforms out there aiming to deliver the benefits of online reviews for businesses but failing as they do not actually focus on the key, as well as tangential benefits, of online consumer reviews. In essence they send out a message to...

Make your feedback valuable

I was reading an article online recently with guidelines on how to leave great feedback – whether positive or negative – and it reminded me that at its core – feedback is a conversation. What I mean is that the words we choose in the feedback we...