Not all reviews are the same

Not all reviews are the same

We’ve written before about the importance of knowing which online reviews have more voracity than others and treating reviews on a business’ own website with a good degree of suspicion. Again a New Zealand company is in the news for allegedly creating a...
Why do we leave feedback?

Why do we leave feedback?

Each year a company in the US publishes the results of an annual survey examining online reviews and consumer behaviour. It’s always a fascinating read and it continues to affirm how essential reviews are to consumers making online purchasing decisions. This...
We are not all leaders but not all of us know that

We are not all leaders but not all of us know that

Following the deadly climate event unleashed upon Auckland and current mayor, Wayne Brown’s much criticised leadership ‘performance’ I have been thinking about leadership, leaders, and the people who are incredibly good at leading and those who,...
What to look for in online reviews

What to look for in online reviews

Every now and again we will get enquiries from Kiwis using our site or seeing NoCowboys reviews online. I thought it would be useful to point out a few important factors about online reviews and ours, in particular, to make the process of reading them easier. How are...