Harnessing the power of challenging reviews

Harnessing the power of challenging reviews

Ratings are the personal stories that convince prospective customers to connect with businesses, or not. Their value can’t be emphasised enough. The best thing a prospective customer can see by viewing your ratings is the way you exercise your customer care. It...
Consumers decide in the digital world

Consumers decide in the digital world

To understand why online reputation marketing is essential for every business, it’s important to grasp just how much consumer behaviour has changed with the evolution and availability of computer and smart phone technology.  Understanding consumers’ habits and...
Ratings

Ratings

Ratings Ratings are the driving force of your NoCowboys profile and it is important to build up your feedback with thoughtful and regular review strategies. Always remember that any legitimate customer that you did work for over the past two years, no matter where...
Your greatest asset is your biggest opportunity

Your greatest asset is your biggest opportunity

In today’s business environment marketing your reputation online is essential. Do you  know what you look like online? Have you Googled your business name and seen what comes up and where? Do you know what other people are saying about you? Do you want to control how...
From problem centre to value centre

From problem centre to value centre

An article by Jon Hall published by Forbes last year says that business owners need to move from managing their reputations online to actively marketing them. While the article has a distinct US flavour, the points he makes are just as valid in New Zealand. The...