One of the facets of being successful in business is adhering to the principle of proactivity – staying ahead of the game, being prepared, having plans and strategies in place to ensure that when anything happens there is a solution to take care of it. Oddly enough,...
In the second part of a series on how to increase profitability by a number of simple and cost-effective methods, we take a look ways of harnessing the value and power of a customer database. No matter the size of a business, there will be details of hundreds or even...
Businesses are always looking for ways to increase profit and in this series we will be offering some tips on ways to do exactly that – without having to invest much at all. These pointers involve doing little things, that will steadily grow the bottom line. How...
Push and pull – the connection between a business and its hoped for customers. What fills the gap? What drives one toward the other? What are the most effective and easiest ways to ensure customers are actively drawn toward a business as opposed to being reached...
Reputations are organic and fluid. They can be made, unmade, and made again. But it takes real leadership in a crisis to make or break a reputation. A great case in point is the recent Australian cricket cheating scandal. Even if you don’t know much about the...
Customers are everything to a business. Not only do they generate revenue – happy customers will keep coming back and create a growing customer base through word-of-mouth and by contributing online reviews. But those reviews are far more than just markers of...
