In business it’s critical to build a customer base while holding on to existing ones. Knowing what consumers are looking for in every transaction is a vital part of ensuring your business stays healthy and thrives. The most successful businesses do a number of...
Some people think of it as the holly grail, some people know all the ways of making the most of it, and some people don’t really understand it at all, but SEO – (Search Engine Optimisation) is not overly difficult to comprehend and there are lots of ways...
When 97 percent of consumers are going online to find reviews before even considering contacting a business you want to make sure that you have a review strategy in place – and there are more benefits than you could imagine. Often business owners think that they...
Every business wants to be seen where everyone is looking – that’s been the basis of marketing since shop owners in ancient Greece and Rome daubed messages about their businesses on what were the equivalent of modern day billboards. Even back then – word of mouth was...
Back in the day we put a listing in the Yellow Pages, chucked the odd flyer through letterboxes and relied on satisfied customers spreading the good message through word of mouth. That was fine then because that was before the internet exploded and became a necessity...
One of the best things about Christmas is a beautiful tree adorned with decorations but it’s worth knowing that trees – real and fake – can also be a fire hazard. There’s also a few ways of ensuring a tree lasts longer and is in tip -top...