A negative online reputation cannot be ignored. While a good reputation will attract customers and establish a business’ future through boom times and bust, a bad reputation will do nothing but harm. But there is nothing to stop a business owner avoiding any...
In business it’s critical to build a customer base while holding on to existing ones. Knowing what consumers are looking for in every transaction is a vital part of ensuring your business stays healthy and thrives. The most successful businesses do a number of...
Some people think of it as the holly grail, some people know all the ways of making the most of it, and some people don’t really understand it at all, but SEO – (Search Engine Optimisation) is not overly difficult to comprehend and there are lots of ways...
When 97 percent of consumers are going online to find reviews before even considering contacting a business you want to make sure that you have a review strategy in place – and there are more benefits than you could imagine. Often business owners think that they...
Every business wants to be seen where everyone is looking – that’s been the basis of marketing since shop owners in ancient Greece and Rome daubed messages about their businesses on what were the equivalent of modern day billboards. Even back then – word of mouth was...
Back in the day we put a listing in the Yellow Pages, chucked the odd flyer through letterboxes and relied on satisfied customers spreading the good message through word of mouth. That was fine then because that was before the internet exploded and became a necessity...
