Push and pull – the connection between a business and its hoped for customers. What fills the gap? What drives one toward the other? What are the most effective and easiest ways to ensure customers are actively drawn toward a business as opposed to being reached...
Reputations are organic and fluid. They can be made, unmade, and made again. But it takes real leadership in a crisis to make or break a reputation. A great case in point is the recent Australian cricket cheating scandal. Even if you don’t know much about the...
Customers are everything to a business. Not only do they generate revenue – happy customers will keep coming back and create a growing customer base through word-of-mouth and by contributing online reviews. But those reviews are far more than just markers of...
If ever we needed guidance on how to deal with a reputation crisis, KFC’s marketing department in the UK recently delivered an ingenious response to a potentially damaging logistics failure, that left many of KFC’s 870 restaurants without their key...
It is worth remembering just how much the internet has changed how we do business and has radically altered consumer behaviour. Knowing how much it has revolutionised interactions and exchanges is key to increasing business and understanding consumers. Not so long ago...
A negative online reputation cannot be ignored. While a good reputation will attract customers and establish a business’ future through boom times and bust, a bad reputation will do nothing but harm. But there is nothing to stop a business owner avoiding any...
