I read an interesting article online recently that confirmed many of the things I already thought about a particular kind of negative review – the unreasonable one – and how useful and powerful they are for the businesses that receive them. The study, to...
One of the questions I will regularly be asked about NoCowboys is, what is the difference between what we do and a jobs site? It’s a good question and one that illustrates the contrast between online reputation marketing and leads apportioned from jobs posted by...
For a while Facebook has described itself as a social network but in truth and reality it is barely that at all. It is a marketplace, an advertising platform, and as we have discovered in the past few years – a purveyor and seller of personal information, a tax...
A recent story in the New Zealand Herald highlighted the huge pitfalls in the US owned search engine monopoly’s review practices. Google reviews are not monitored, they are not screened, and they are difficult to remove if manipulated. This can lead to huge harm...
Marketing a reputation online is essential. NoCowboys’ authenticated online reviews are the difference between being seen and chosen as a business that is trustworthy, dependable, with high quality services, and products, or being invisible. Over 90% of...
Bulletins are a great way for businesses to connect with their customers to increase their brand reach and to advertise new services that they are offering. We are all used to them and while a few can be irritating, most are thoughtful and informative. Recently we...
