It’s important to remember that reviews are a subjective opinion of a consumer’s experience of a service or product, and for other consumers reading reviews, they don’t just focus on the number of stars – they read the text of the feedback...
It’s been a practice that a number of businesses have carried out for years, but a decision in the Auckland District Court last month puts into sharp focus the importance, and indeed, the legal requirement of presenting website reviews honestly and accurately,...
Since 2006, NoCowboys has been New Zealand’s leader in authenticated consumer reviews. With a robust and thorough feedback verification system, consumers can trust that the feedback they rely so heavily on is genuine and authenticated. For registered businesses,...
I read many, many articles, news stories, reports and academic papers about online consumer reviews. A casual Google search will bring up thousands of observations about the greatest consumer motivation to connect with businesses – legitimate, authenticated...
Recently I was reading an article on business.com that got me thinking about a word that really describes the nature and vitality – as well as the huge importance of online reviews: ethical. I’ve talked before about trust and transparency and the ways that...
A recent study in the US analysed the impact of reviews on revenue for small businesses and the results are extremely telling. Marketing and CRM software company, Womply, produced a research piece entitled “How online reviews impact small business...
