There is something I have never understood about the way some people choose tradies. They hand their job to a website, provide a few details about what they want done, and then wait for someone to be put in front of them. Why? If you are spending $2,000, $10,000 or...

I’ve been writing about online reviews for ten years. You would think, by now, I’d have a pretty good level of smarts when it came to using that knowledge in practice as a consumer. For the most part, I do. The toaster I bought a month ago, for example, was the result...

Every trade is different. An electrician may be rewiring a home, a builder constructing an extension, a plumber fixing a burst pipe, or a landscaper transforming a backyard. Yet despite these very different services, the language customers use in outstanding reviews...