Once you’re registered with NoCowboys, the first thing to do is to fill out your profile – this is your marketing tool and it is important to optimise the various features to present your business to your prospective customers. ...
An article by Jon Hall published by Forbes last year says that business owners need to move from managing their reputations online to actively marketing them. While the article has a distinct US flavour, the points he makes are just as valid in New Zealand. The...
NoCowboys has been in business long enough to know what works and what doesn’t when it comes to marketing. We pioneered online reviews from the days when online feedback was in its infancy. Since then we have helped tens of thousands of New Zealand businesses...
Apparently it was Einstein who coined this phrase – although that’s up for debate – either way it’s prescient when I think about business owners spending their marketing budgets and getting little in return. “Insanity is doing the same...
Of all the questions we are asked by business owners new to NoCowboys, the most persistent concern reviews and competing with registered businesses who have been with us for years. Both queries are linked and the answer to both explains that while our platform is a...
Whenever I explain what marketing is, I simplify it to its most basic element: marketing is the bridge that closes the gap between a business and the customers they want to attract. Today, there are numerous options and marketing businesses that promise remarkable...
