Consumers decide in the digital world

Consumers decide in the digital world

To understand why online reputation marketing is essential for every business, it’s important to grasp just how much consumer behaviour has changed with the evolution and availability of computer and smart phone technology.  Understanding consumers’ habits and...
Taking care of business with NoCowboys’ help

Taking care of business with NoCowboys’ help

Paul Toschi has been in the painting industry for years and in 2016 launched his own company – Brushy Bee Ltd. When looking to market his business, he decided that NoCowboys was all he needed, and for the past two years, with NoCowboys’ help, Paul has built up a solid...
Your greatest asset is your biggest opportunity

Your greatest asset is your biggest opportunity

In today’s business environment marketing your reputation online is essential. Do you  know what you look like online? Have you Googled your business name and seen what comes up and where? Do you know what other people are saying about you? Do you want to control how...
From problem centre to value centre

From problem centre to value centre

An article by Jon Hall published by Forbes last year says that business owners need to move from managing their reputations online to actively marketing them. While the article has a distinct US flavour, the points he makes are just as valid in New Zealand. The...