Every business wants to be seen where everyone is looking – that’s been the basis of marketing since shop owners in ancient Greece and Rome daubed messages about their businesses on what were the equivalent of modern day billboards. Even back then – word of mouth was...
Human beings are always changing, striving, seeking to improve and adapt. It’s part of our DNA. Like Christmas, New Year is rife with traditions and one of the greatest is creating resolutions to meet the upcoming year head on. With origins stretching back to...
Christmas and New Year are the main holiday times for Kiwis – going camping, road tripping, visiting family and friends, or travelling overseas – but it’s also the time when we leave our homes unattended. With a little bit of attention and effort,...
Back in the day we put a listing in the Yellow Pages, chucked the odd flyer through letterboxes and relied on satisfied customers spreading the good message through word of mouth. That was fine then because that was before the internet exploded and became a necessity...
We may not get snow and a roaring fire like those in the Northern Hemisphere but a Christmas at the height of summer is made all the better by the Kiwi Christmas tree in bloom. We are blessed with so many beautiful and majestic native tress but the Pohutukawa is a...
