by Steve | May 12, 2021 | For Businesses
Over the years I’ve seen a number of business owners make one of the biggest marketing mistakes without thinking of the consequences to their business and it’s so easily avoidable. Marketing a reputation is not something that you turn off because you are...
by Steve | May 5, 2021 | For Businesses
Last week I read an article on The Guardian about the backlash that a reviewer had experienced over their career of opining on television shows and movies and I saved the link because I wanted to come back to it. That night the article occupied my thoughts and I...
by Steve | Apr 21, 2021 | For Customers
We have known this for years and the research affirms it year in and year out – consumers aren’t just taken in by 4 and 5 star ratings – they want to read the actual reviews themselves. An article I read this week brought that into greater focus and...
by Steve | Apr 14, 2021 | For Businesses
I’ve been involved in online marketing and the review industry for a number of years and if there is one constant I hear from business owners, it is frustration about getting their customers to review their business. I’ve learned a number of valuable...
by Steve | Apr 6, 2021 | For Businesses
I was researching a story the other day and as often happens, an innocuous statement got me thinking. I love when that happens and I am constantly surprised by where it it can take my mind and make me think very differently about things I hadn’t considered...
