Fake reviews are only an issue for the unwary

We are strange creatures and no matter what the enterprise, the unscrupulous amongst us do anything they can to secure an advantage. It’s been this way for millennia and it’s just the way it is. Even still, that doesn’t mean that the rest of us have...

Reviews and ratings trump price in consumer survey

Survey results published in the US last month cement the absolute dominance of online reviews and star ratings driving consumer behaviour. 6500 consumers were surveyed by PowerReviews and for the first time the findings indicated a substantial shift in the values...

Utilising reviews to boost your conversion rate

As always, I spent a few hours this week perusing the internet to see what new trends are emerging in marketing, consumer behaviour, and online reviews. A lot of it is just confirmation of what I already know but I will always read something that puts what we do at...

NoCowboys is an online review platform

Since 2006 NoCowboys has given Kiwi consumers the essential information they desire before contacting businesses and at the same time we have been instrumental in helping thousands of New Zealand businesses grow and substantially increase their customer bases. The...