For the first time we are witnessing a truly unique event that is affecting the whole world - a pandemic that is incredibly infectious and has altered the way that human beings conduct their lives, business and behaviour. Like other catastrophic events, we see the...
Starting up a new business is hard. It takes a lot of work and a great deal of preparation and research. The best ideas in the world, and the most skillful tradespeople, craftsmen, artisans, service providers, and product sellers, still require determination, skill...
We all want to move ahead in business, to grow, to be profitable, to create a solid foundation for the future and what is the key to that? Customers, happy satisfied customers who come back, time and time again, and tell their friends and family about their...
Not so long ago online reviews were something novel, surprising, and enigmatic. Today they are very much an accepted part of the vast majority of consumers' experience and motivation. Even still, a number of business owners have yet to connect the dots and embrace...
Secure Communications Alarms & Security, based in Onehunga, Auckland is a small company with a huge focus on customer satisfaction. I spoke with owner Dave and administration manager, Clare, about the things that matter to them in business and the ways that...
We are two weeks into a new year and a new decade and more than ever consumers are looking for one thing above all else - a viable and visible online reputation, before even thinking of contacting a business. I read a recent study from the US that said that...
It's important to remember that reviews are a subjective opinion of a consumer's experience of a service or product, and for other consumers reading reviews, they don't just focus on the number of stars - they read the text of the feedback itself. So what makes a good...
Recently I was reading an article on business.com that got me thinking about a word that really describes the nature and vitality - as well as the huge importance of online reviews: ethical. I've talked before about trust and transparency and the ways that drives...
My mum is sick, the sort of sick where you don't get better, and for the past few months my family has gone through the best of times and the worst of times. The worst because we are preparing to lose someone who means the world to us, and the best because we have all...
All Blacks fans are a tough crowd and it’s getting all a little tedious. Two games against Australia in the past two weeks saw two fantastic contests– one a comprehensive, record-breaking loss for the men in black, the other a complete turnaround where they played the...