Reviews are the essential piece of the puzzle

Reviews are the essential piece of the puzzle

Over the past month I've been planing an overseas trip and whilst all of it has been done online, I have found myself occasionally drifting into the occasional desire to actually speak to a human being, like one would have done in the not too distant past. What I...

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Why do we leave feedback?

Why do we leave feedback?

Each year a company in the US publishes the results of an annual survey examining online reviews and consumer behaviour. It's always a fascinating read and it continues to affirm how essential reviews are to consumers making online purchasing decisions. This year's...

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We are not all leaders but not all of us know that

We are not all leaders but not all of us know that

Following the deadly climate event unleashed upon Auckland and current mayor, Wayne Brown's much criticised leadership 'performance' I have been thinking about leadership, leaders, and the people who are incredibly good at leading and those who, well, aren't. In doing...

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What to look for in online reviews

What to look for in online reviews

Every now and again we will get enquiries from Kiwis using our site or seeing NoCowboys reviews online. I thought it would be useful to point out a few important factors about online reviews and ours, in particular, to make the process of reading them easier. How are...

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A cautionary tale – read the reviews first!

A cautionary tale – read the reviews first!

If ever you needed to be reminded to read the reviews before taking on a business to do work for you, a recent story on www.stuff.co.nz puts it into full focus. Christchurch business, Saxon Appliances is closing its doors after many years in business and Stuff...

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Stay safe when shopping online

Stay safe when shopping online

Online shopping is not even the new normal - it's just the normal. The past few years of the Covid pandemic has further increased consumer online spending to the degree whereby consumer behaviour has radically shifted. That means it pays to heed a few tips and...

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