Every now and again we will get enquiries from Kiwis using our site or seeing NoCowboys reviews online. I thought it would be useful to point out a few important factors about online reviews and ours, in particular, to make the process of reading them easier. How are...
A cautionary tale – read the reviews first!
If ever you needed to be reminded to read the reviews before taking on a business to do work for you, a recent story on www.stuff.co.nz puts it into full focus. Christchurch business, Saxon Appliances is closing its doors after many years in business and Stuff...
Processing criticism leads to productive outcomes, if handled properly
We've all experienced criticism, it's part and parcel of human interaction but it's worth noting that there are stages of processing that feedback and how it is a journey toward resolution and something more valuable - acceptance. A recent article by Esther Bintliff...
NoCowboys’ points of difference
To have pioneered online reviews in New Zealand and to have kept in step with an ever changing digital landscape for over 16 years is no mean feat. That we continue to evolve and grow Kiwi businesses online as well as offering the best information to consumers, isn't...
When times are tough – reputation is essential
One need only glance at whichever news platform you prefer to know that we are currently in difficult times. Inflation and interest rates are rising, consumer prices for essentials are increasing and despite the government reducing fuel taxes, the cost of fuel keeps...
Thumbs up, thumbs down? No thanks
There's a few review platforms out there aiming to deliver the benefits of online reviews for businesses but failing as they do not actually focus on the key, as well as tangential benefits, of online consumer reviews. In essence they send out a message to customers...
Lack of real oversight when it come to reviews
I have a friend who runs a business - a financial advisor and accountant, whose services I use. She told me a story recently about a mysterious phone call she received a few months ago from someone she knew was an ex-employer who resented her leaving his business and...
Make your feedback valuable
I was reading an article online recently with guidelines on how to leave great feedback - whether positive or negative - and it reminded me that at its core - feedback is a conversation. What I mean is that the words we choose in the feedback we leave are...
Websites for all seasons
At NoCowboys we have been marketing the reputations of Kiwi businesses for over 15 years. We know reviews, we know reviews work and we have witnessed the rise and success of thousands of businesses who use our services and our platform. Over the years, however, we...
Keeps you on top of your A game . . .
Keeping up with all of the latest research on online reviews and consumer behaviour is all well and good but I still firmly believe that the best indication of the power of what we do at NoCowboys comes from the businesses that use and profit from our platform. After...



