When times are tough – reputation is essential

When times are tough – reputation is essential

One need only glance at whichever news platform you prefer to know that we are currently in difficult times. Inflation and interest rates are rising, consumer prices for essentials are increasing and despite the government reducing fuel taxes, the cost of fuel keeps...
Thumbs up, thumbs down? No thanks

Thumbs up, thumbs down? No thanks

There’s a few review platforms out there aiming to deliver the benefits of online reviews for businesses but failing as they do not actually focus on the key, as well as tangential benefits, of online consumer reviews. In essence they send out a message to...
Lack of real oversight when it come to reviews

Lack of real oversight when it come to reviews

I have a friend who runs a business – a financial advisor and accountant, whose services I use. She told me a story recently about a mysterious phone call she received a few months ago from someone she knew was an ex-employer who resented her leaving his...
Abusing reviews for personal vendettas

Abusing reviews for personal vendettas

Online reviews are to meant give guidance to our peers based on our experiences and subjective opinions. Unfortunately, if allowed to be, they can also be used to damage the reputations of businesses when absolutely no service was provided or product purchased. When...
My last dalliance with an irritating brand

My last dalliance with an irritating brand

A month ago my phone decided that its sure and steady trek to oblivion was getting tiresome and decided to quicken the pace. I had the phone for a year. It was a refurb – that’s refurbished for those who still take pleasure in avoiding the need to shorten...