We've all experienced criticism, it's part and parcel of human interaction but it's worth noting that there are stages of processing that feedback and how it is a journey toward resolution and something more valuable - acceptance. A recent article by Esther Bintliff...
To have pioneered online reviews in New Zealand and to have kept in step with an ever changing digital landscape for over 16 years is no mean feat. That we continue to evolve and grow Kiwi businesses online as well as offering the best information to consumers, isn't...
One need only glance at whichever news platform you prefer to know that we are currently in difficult times. Inflation and interest rates are rising, consumer prices for essentials are increasing and despite the government reducing fuel taxes, the cost of fuel keeps...
There's a few review platforms out there aiming to deliver the benefits of online reviews for businesses but failing as they do not actually focus on the key, as well as tangential benefits, of online consumer reviews. In essence they send out a message to customers...
I have a friend who runs a business - a financial advisor and accountant, whose services I use. She told me a story recently about a mysterious phone call she received a few months ago from someone she knew was an ex-employer who resented her leaving his business and...
At NoCowboys we have been marketing the reputations of Kiwi businesses for over 15 years. We know reviews, we know reviews work and we have witnessed the rise and success of thousands of businesses who use our services and our platform. Over the years, however, we...
Keeping up with all of the latest research on online reviews and consumer behaviour is all well and good but I still firmly believe that the best indication of the power of what we do at NoCowboys comes from the businesses that use and profit from our platform. After...
There are various ways for businesses to attract new customers but some are better than others. The best methods of all involve active, motivated customers contacting a business, this is known as direct contact. It is far superior to the alternative - business owners...
Your reviews are online to reassure your customers; to provide them with the peace-of-mind they require to consider even picking up the phone and making contact but as a business owner, it's imperative you ask your customers a few questions when they first get in...
As always, I spent a few hours this week perusing the internet to see what new trends are emerging in marketing, consumer behaviour, and online reviews. A lot of it is just confirmation of what I already know but I will always read something that puts what we do at...