I read an interesting article online recently that confirmed many of the things I already thought about a particular kind of negative review – the unreasonable one – and how useful and powerful they are for the businesses that receive them. The study, to...
There are some professions that get a rough deal – that are perceived by some in negative ways because of past experiences or through word of mouth. Tradespeople are one such sector and in my opinion the vast majority of them would have to be some of the most...
One of the questions I will regularly be asked about NoCowboys is, what is the difference between what we do and a jobs site? It’s a good question and one that illustrates the contrast between online reputation marketing and leads apportioned from jobs posted by...
Marketing a reputation online is essential. NoCowboys’ authenticated online reviews are the difference between being seen and chosen as a business that is trustworthy, dependable, with high quality services, and products, or being invisible. Over 90% of...
Last month Comar Brunton, in conjunction with Wright Communications, released its annual index of New Zealand’s most trusted companies. “Wright Communications’ managing director, Nikki Wright said Colmar Brunton’s polling during the COVID-19 lockdown...
