One of the questions I will regularly be asked about NoCowboys is, what is the difference between what we do and a jobs site? It's a good question and one that illustrates the contrast between online reputation marketing and leads apportioned from jobs posted by...
Marketing a reputation online is essential. NoCowboys' authenticated online reviews are the difference between being seen and chosen as a business that is trustworthy, dependable, with high quality services, and products, or being invisible. Over 90% of consumers are...
On Monday, 11th of May, cabinet will meet to decide whether New Zealand eases lock down restrictions and moves down to Level 2, in 48 hours. In all probability, the low number of new daily cases that we have seen in the past few weeks, as well as the overwhelmingly...
In the middle of the four week Level 4 lockdown, I, like everyone else around New Zealand, have had to confront the element of time in this new but temporary reality. I work at home as it is, so work has not been a problem, or should I say, a huge readjustment. After...
Starting up a new business is hard. It takes a lot of work and a great deal of preparation and research. The best ideas in the world, and the most skillful tradespeople, craftsmen, artisans, service providers, and product sellers, still require determination, skill...
We are two weeks into a new year and a new decade and more than ever consumers are looking for one thing above all else - a viable and visible online reputation, before even thinking of contacting a business. I read a recent study from the US that said that...
In the last blog piece I wrote I featured and discussed the latest survey results into online consumer reviews by BrightLocal. Since then I've been pondering a question that often has me stumped - why do some businesses neglect to market their reputation? Why, when...
It's important to remember that reviews are a subjective opinion of a consumer's experience of a service or product, and for other consumers reading reviews, they don't just focus on the number of stars - they read the text of the feedback itself. So what makes a good...
Irish rock group, U2 were in New Zealand last week with their Joshua Tree tour - celebrating the album of the same name released in 1987. To Kiwis it's one of their more fondly held albums, mainly because of the song, "One Tree Hill", that serves as a commemoration...
Is there anything that raises the ire of certain Northern Hemisphere rugby critics and fans more than the All Blacks' haka? Whenever the World Cup rolls around it's always the same, tired, ignorant, and insensitive criticisms of a tradition of our game that has been...