A month ago my phone decided that its sure and steady trek to oblivion was getting tiresome and decided to quicken the pace. I had the phone for a year. It was a refurb – that’s refurbished for those who still take pleasure in avoiding the need to shorten...
In a perfect storm of irony I was all set to write about the power of apology in business this week, and wouldn’t you know it, I was served up the ideal how not do it by celebrities in Lalaland. For those of you who missed it, Will Smith decided to let rage and...
A few weeks ago (September 13), Fair Go presented a segment on fake reviews – interviewing two women that had a dissatisfying experience with a local moving company and a founder of a site than analyses fake reviews, based in New York. Fair Go has been a Kiwi...
At NoCowboys we have been marketing the reputations of Kiwi businesses for over 15 years. We know reviews, we know reviews work and we have witnessed the rise and success of thousands of businesses who use our services and our platform. Over the years, however, we...
As always, I spent a few hours this week perusing the internet to see what new trends are emerging in marketing, consumer behaviour, and online reviews. A lot of it is just confirmation of what I already know but I will always read something that puts what we do at...
