Authenticated reviews are a consumer's best friend when it comes to peace of mind about contacting a business, or not! But it's important to read them and look out for some tell tale signs - here's a few tips. Reviews tell the story of a business - don't just read the...
Looking back over the past week and to the weeks ahead - to rate the noteworthy, the cringeworthy, the good, the bad, the ugly, and the truly amazing. Rugby World Cup 2023 and it's wide open Next weekend the Rugby World Cup kicks off in France with the first game...
Looking back over the past weeks and to the weeks ahead – to rate the noteworthy, the cringeworthy, the good, the bad, the ugly, and the truly amazing. NBR deep sixing opinion columns The New Zealand Herald reported last week that the NBR (National Business Review)...
Looking back over the past weeks and to the weeks ahead – to rate the noteworthy, the cringeworthy, the good, the bad, the ugly, and the truly amazing. Tradies Each week I sift through the online news looking for inspiring stories to lift the gloom. Truth be told,...
Looking back over the past weeks and to the weeks ahead – to rate the noteworthy, the cringeworthy, the good, the bad, the ugly, and the truly amazing. Not all heroes wear capes Seems we all need a reminder about social etiquette and respect every now and again and...
At NoCowboys we have been marketing the reputations of Kiwi businesses for over 15 years. We know reviews, we know reviews work and we have witnessed the rise and success of thousands of businesses who use our services and our platform. Over the years, however, we...
There are various ways for businesses to attract new customers but some are better than others. The best methods of all involve active, motivated customers contacting a business, this is known as direct contact. It is far superior to the alternative - business owners...
There are some decisions that really should be worked out with a hell of a lot more thought and consideration. Freezing public sector salaries after the budget last month is one of them. Now we face the prospect of nurses striking for better pay and conditions and...
Your reviews are online to reassure your customers; to provide them with the peace-of-mind they require to consider even picking up the phone and making contact but as a business owner, it's imperative you ask your customers a few questions when they first get in...
Over the years I've seen a number of business owners make one of the biggest marketing mistakes without thinking of the consequences to their business and it's so easily avoidable. Marketing a reputation is not something that you turn off because you are 'too...