For customers
Why do I need to register my business with NoCowboys?
Marketing a reputation online is essential. NoCowboys' authenticated online reviews are the difference between being seen and chosen as a business that is trustworthy, dependable, with high quality services, and products, or being invisible. Over 90% of consumers are...
Act local – promote local
Bulletins are a great way for businesses to connect with their customers to increase their brand reach and to advertise new services that they are offering. We are all used to them and while a few can be irritating, most are thoughtful and informative. Recently we...
We sure know how lucky we are
I've riffed on John Clarke Fred Dagg's (John Clarke) song "We Don't Know How Lucky We Are" before. It's a great song and shamelessly parades all of the things that Kiwis prize about ourselves and our country, while also satirising the Muldoon era of the...
When times are tough, an online reputation is everything
For the past few months the dominant global conversation has been about the coronavirus (Covid-19), and while cool, rational, and informed heads should prevail to provide responses and strategies, the absolute opposite is true. Depending on what you read, or watch, we...
We have been relying on reviews for millennia
Online reviews, online reputation marketing. referrals, testimonials. More than ever before we rely on the verified reviews of others to help guide the purchasing decisions we make and the choices we consider before engaging a business. I have been thinking a lot...
Start-up businesses and reviews go hand in hand
Starting up a new business is hard. It takes a lot of work and a great deal of preparation and research. The best ideas in the world, and the most skillful tradespeople, craftsmen, artisans, service providers, and product sellers, still require determination, skill...
Happy customers are your best asset
We all want to move ahead in business, to grow, to be profitable, to create a solid foundation for the future and what is the key to that? Customers, happy satisfied customers who come back, time and time again, and tell their friends and family about their...
How does NoCowboys help your business? Read on . . .
Not so long ago online reviews were something novel, surprising, and enigmatic. Today they are very much an accepted part of the vast majority of consumers' experience and motivation. Even still, a number of business owners have yet to connect the dots and embrace...
Small company with a huge heart grows with help from NoCowboys
Secure Communications Alarms & Security, based in Onehunga, Auckland is a small company with a huge focus on customer satisfaction. I spoke with owner Dave and administration manager, Clare, about the things that matter to them in business and the ways that...
Top tips for 2020? Reputation, reputation, reputation
We are two weeks into a new year and a new decade and more than ever consumers are looking for one thing above all else - a viable and visible online reputation, before even thinking of contacting a business. I read a recent study from the US that said that...
Control, it’s all in your hands
In the last blog piece I wrote I featured and discussed the latest survey results into online consumer reviews by BrightLocal. Since then I've been pondering a question that often has me stumped - why do some businesses neglect to market their reputation? Why, when...
Survey establishes absolute primacy of online reviews to consumers
For the past six years, US research organisation, BrightLocal has published the findings of its annual survey into consumer reviews. Year in and year out, the findings establish the absolute supremacy of online reviews as the primary driver of consumer behaviour and...
You make your bed – you lie in it . . .
Great Britain's royal family are no strangers to scandal and over the years has assembled top notch PR experts to control and spin unsavoury events and in doing so, continue to garner popular support throughout the UK and the rest of the world. In the past few weeks...
Consensus, consensus, consensus
Sometimes I find myself just going 'wow', when I think about how much the world has changed in the past six months and how it continues to alter and shift as we all negotiate our way through the social, cultural and economic impacts of the Covid-19 pandemic. Each day...
Why does Facebook get a free ride?
For a while Facebook has described itself as a social network but in truth and reality it is barely that at all. It is a marketplace, an advertising platform, and as we have discovered in the past few years - a purveyor and seller of personal information, a tax dodger...
Easily manipulated and poorly monitored . . .
A recent story in the New Zealand Herald highlighted the huge pitfalls in the US owned search engine monopoly's review practices. Google reviews are not monitored, they are not screened, and they are difficult to remove if manipulated. This can lead to huge harm to a...
Why do I need to register my business with NoCowboys?
Marketing a reputation online is essential. NoCowboys' authenticated online reviews are the difference between being seen and chosen as a business that is trustworthy, dependable, with high quality services, and products, or being invisible. Over 90% of consumers are...
We cannot go backwards
While we may always have known, and were told that Covid-19 may well come back after a 24 day spell of no cases, the past few weeks has brought us all back down to earth, with a crashing thump. More than that, the trust that many Kiwis have had in our institutions has...
Act local – promote local
Bulletins are a great way for businesses to connect with their customers to increase their brand reach and to advertise new services that they are offering. We are all used to them and while a few can be irritating, most are thoughtful and informative. Recently we...
We’ve had leadership – do we need politics?
New Zealand has done what most of the nations around the globe could only have dreamed of at the onset of the Covid-19 pandemic - reduced active cases to zero for a stunning 19 days, with a fraction of the deaths, even though each and every one is a heartbreaking...
Colmar Brunton releases corporate reputation index results
Last month Comar Brunton, in conjunction with Wright Communications, released its annual index of New Zealand's most trusted companies. "Wright Communications’ managing director, Nikki Wright said Colmar Brunton’s polling during the COVID-19 lockdown showed many of...
Thank the stars for online!
All over the world, as many people stay at home, under varying levels of lockdown or self-isolation to combat the spread of Covid-19, one of the saving graces has been the internet. I'm not specifically talking about the seemingly endless access to entertainment as I...
Working at home – win win for businesses and employees?
Working at home is by no means a new thing but it has certainly increased due to necessity over the past few months, in the new, Covid-19 reality. Mainly to curb infection and to maintain productivity and functionality, businesses that were able to conduct operations...
Level 2 and beyond
On Monday, 11th of May, cabinet will meet to decide whether New Zealand eases lock down restrictions and moves down to Level 2, in 48 hours. In all probability, the low number of new daily cases that we have seen in the past few weeks, as well as the overwhelmingly...
We sure know how lucky we are
I've riffed on John Clarke Fred Dagg's (John Clarke) song "We Don't Know How Lucky We Are" before. It's a great song and shamelessly parades all of the things that Kiwis prize about ourselves and our country, while also satirising the Muldoon era of the...
The devil makes work for idle hands . . .
In the middle of the four week Level 4 lockdown, I, like everyone else around New Zealand, have had to confront the element of time in this new but temporary reality. I work at home as it is, so work has not been a problem, or should I say, a huge readjustment. After...
Coronavirus – the good, the bad, and the ugly
For the first time we are witnessing a truly unique event that is affecting the whole world - a pandemic that is incredibly infectious and has altered the way that human beings conduct their lives, business and behaviour. Like other catastrophic events, we see the...
When times are tough, an online reputation is everything
For the past few months the dominant global conversation has been about the coronavirus (Covid-19), and while cool, rational, and informed heads should prevail to provide responses and strategies, the absolute opposite is true. Depending on what you read, or watch, we...
We have been relying on reviews for millennia
Online reviews, online reputation marketing. referrals, testimonials. More than ever before we rely on the verified reviews of others to help guide the purchasing decisions we make and the choices we consider before engaging a business. I have been thinking a lot...
Start-up businesses and reviews go hand in hand
Starting up a new business is hard. It takes a lot of work and a great deal of preparation and research. The best ideas in the world, and the most skillful tradespeople, craftsmen, artisans, service providers, and product sellers, still require determination, skill...
Happy customers are your best asset
We all want to move ahead in business, to grow, to be profitable, to create a solid foundation for the future and what is the key to that? Customers, happy satisfied customers who come back, time and time again, and tell their friends and family about their...
How does NoCowboys help your business? Read on . . .
Not so long ago online reviews were something novel, surprising, and enigmatic. Today they are very much an accepted part of the vast majority of consumers' experience and motivation. Even still, a number of business owners have yet to connect the dots and embrace...
Small company with a huge heart grows with help from NoCowboys
Secure Communications Alarms & Security, based in Onehunga, Auckland is a small company with a huge focus on customer satisfaction. I spoke with owner Dave and administration manager, Clare, about the things that matter to them in business and the ways that...
Top tips for 2020? Reputation, reputation, reputation
We are two weeks into a new year and a new decade and more than ever consumers are looking for one thing above all else - a viable and visible online reputation, before even thinking of contacting a business. I read a recent study from the US that said that...
If you can’t lead, leave and shut the door behind you
On Sunday the sky over various parts of New Zealand emitted a strange orange glow. The light was infused with more than just the drifting smoke particles from the catastrophic fires from across the Tasman - it was symbolic of the apocalyptic glow that signifies the...
Control, it’s all in your hands
In the last blog piece I wrote I featured and discussed the latest survey results into online consumer reviews by BrightLocal. Since then I've been pondering a question that often has me stumped - why do some businesses neglect to market their reputation? Why, when...
Survey establishes absolute primacy of online reviews to consumers
For the past six years, US research organisation, BrightLocal has published the findings of its annual survey into consumer reviews. Year in and year out, the findings establish the absolute supremacy of online reviews as the primary driver of consumer behaviour and...
You make your bed – you lie in it . . .
Great Britain's royal family are no strangers to scandal and over the years has assembled top notch PR experts to control and spin unsavoury events and in doing so, continue to garner popular support throughout the UK and the rest of the world. In the past few weeks...
Reviews – it’s not all about the star rating
It's important to remember that reviews are a subjective opinion of a consumer's experience of a service or product, and for other consumers reading reviews, they don't just focus on the number of stars - they read the text of the feedback itself. So what makes a good...
I still haven’t found what I’m looking for . . .
Irish rock group, U2 were in New Zealand last week with their Joshua Tree tour - celebrating the album of the same name released in 1987. To Kiwis it's one of their more fondly held albums, mainly because of the song, "One Tree Hill", that serves as a commemoration...
Website reviews need to be transparent and honest
It's been a practice that a number of businesses have carried out for years, but a decision in the Auckland District Court last month puts into sharp focus the importance, and indeed, the legal requirement of presenting website reviews honestly and accurately, and not...
NoCowboys reviews – FAQs
Since 2006, NoCowboys has been New Zealand's leader in authenticated consumer reviews. With a robust and thorough feedback verification system, consumers can trust that the feedback they rely so heavily on is genuine and authenticated. For registered businesses,...
When you can’t find real fault, pick on the haka
Is there anything that raises the ire of certain Northern Hemisphere rugby critics and fans more than the All Blacks' haka? Whenever the World Cup rolls around it's always the same, tired, ignorant, and insensitive criticisms of a tradition of our game that has been...
Guide the conversation
I read many, many articles, news stories, reports and academic papers about online consumer reviews. A casual Google search will bring up thousands of observations about the greatest consumer motivation to connect with businesses - legitimate, authenticated online...
If I could turn back time
Reputations are fragile things – they take many years to forge and can be destroyed in a heartbeat. In public life there has been a massive recent shift in the way that certain reputations are perceived and while some villains prosper, others are wiped from history....
Reputation on the line . . .
Well, if there's anything to make anyone feel a little bit older, it's the sooner than expected arrival of the latest installment of the Rugby World Cup. Without giving away my age, I can vividly remember trooping along to Lancaster Park in Christchurch, to witness...
The massive benefits of ethical reviews
Recently I was reading an article on business.com that got me thinking about a word that really describes the nature and vitality - as well as the huge importance of online reviews: ethical. I've talked before about trust and transparency and the ways that drives...
Honesty is such a lonely word
Despite everything, the quality we look for most in business is honesty. We all have an innate desire to believe in what we buy and who we do business with. While the world may look at times like a trust free zone, in business transparency and honesty are everything....