We are strange creatures and no matter what the enterprise, the unscrupulous amongst us do anything they can to secure an advantage. It’s been this way for millennia and it’s just the way it is. Even still, that doesn’t mean that the rest of us have...
Survey results published in the US last month cement the absolute dominance of online reviews and star ratings driving consumer behaviour. 6500 consumers were surveyed by PowerReviews and for the first time the findings indicated a substantial shift in the...
There are some decisions that really should be worked out with a hell of a lot more thought and consideration. Freezing public sector salaries after the budget last month is one of them. Now we face the prospect of nurses striking for better pay and conditions and...
The word iconic is terribly overused and often misapplied but for some reason it fits exactly when I think of the winner of this year’s Reader’s Digest’s annual Trusted Brands survey. Ask any kid and they will tell you that one of their favourite things is...
We have known this for years and the research affirms it year in and year out – consumers aren’t just taken in by 4 and 5 star ratings – they want to read the actual reviews themselves. An article I read this week brought that into greater...
Last Sunday I got to be part of a huge, raucous, and appreciative crowd at Auckland’s Spark Arena to see and hear Crowded House. This isn’t a review of their music, their talent, their endurance, their achievements, or their artistry. It’s a short...
