Sure, it’s been snowing where it usually doesn’t this time of the year but it’s Spring – the time to pay some attention to your home, inside and out. With the weekends hopefully warning up, there will be time to take care of small and large...
Currently things are really, really tough for a lot of trades around the country and despite a building boom, significant factors and stressors have created a set of extremely difficult conditions. Business owners are under considerable strain and homeowners and...
To have pioneered online reviews in New Zealand and to have kept in step with an ever changing digital landscape for over 16 years is no mean feat. That we continue to evolve and grow Kiwi businesses online as well as offering the best information to consumers,...
One need only glance at whichever news platform you prefer to know that we are currently in difficult times. Inflation and interest rates are rising, consumer prices for essentials are increasing and despite the government reducing fuel taxes, the cost of fuel keeps...
I have a friend who runs a business – a financial advisor and accountant, whose services I use. She told me a story recently about a mysterious phone call she received a few months ago from someone she knew was an ex-employer who resented her leaving his...
In my last piece I wrote about branding and reviews and since then I’ve had the opportunity to talk with colleagues and think further on the subject and realised I had missed another feature of traditional branding that is trumped by authenticated online reviews...
