Your greatest asset is your biggest opportunity

Your greatest asset is your biggest opportunity

In today’s business environment marketing your reputation online is essential. Do you  know what you look like online? Have you Googled your business name and seen what comes up and where? Do you know what other people are saying about you? Do you want to control how...
From problem centre to value centre

From problem centre to value centre

An article by Jon Hall published by Forbes last year says that business owners need to move from managing their reputations online to actively marketing them. While the article has a distinct US flavour, the points he makes are just as valid in New Zealand. The...