To understand why online reputation marketing is essential for every business, it’s important to grasp just how much consumer behaviour has changed with the evolution and availability of computer and smart phone technology. Understanding consumers’ habits and...
In today’s business environment marketing your reputation online is essential. Do you know what you look like online? Have you Googled your business name and seen what comes up and where? Do you know what other people are saying about you? Do you want to control how...
Once you’re registered with NoCowboys, the first thing to do is to fill out your profile – this is your marketing tool and it is important to optimise the various features to present your business to your prospective customers. ...
An article by Jon Hall published by Forbes last year says that business owners need to move from managing their reputations online to actively marketing them. While the article has a distinct US flavour, the points he makes are just as valid in New Zealand. The...
