Since I was a kid I have loved airplanes and flying. Not that I can fly myself – just that I have enjoyed the experience of jetting between countries inside of some of the greatest engineering feats human beings have achieved. My father worked for Air New...
For a business to survive and thrive it needs to be seen – that may sound overly simplistic but it’s true. Being seen is the key to attracting customers, accruing revenue and sustaining growth. To be seen, a business has to market its brand, goods, and services and it...
The rise and ubiquity of online reviews has also created a burgeoning industry in fake reviews. These reviews may achieve short term results but are worth less than nothing. Inflating or manipulating an online reputation is not only a huge example of bad faith, it is...
Each year BrightLocal releases its much respected Local Consumer Review Survey. Since 2010 it has become an important tool for analysing consumer behaviour and online reviews. The 2018 survey, released this week, indicates some interesting shifts in consumer...
One of the most surprising thing to me when talking to business owners is the large percentage that do not do the simplest thing to analyse the strength of their business online – regularly Googling their business name. Searching your own business name regularly...
Human beings are incredibly complex animals, and no matter how ‘evolved’ we are, there are some things that we struggle with. Since the dawn of time we have fought each other, over large and small matters. Conflict is possibly the most challenging aspect of human life...
