A recent news story about a campground operator in Gore, Southland got me thinking about online reviews, goodwill, and word of mouth. The traditional method of spreading goodwill about a business was analogue and worked perfectly well in the pre-digital age. One...
A renowned writer once famously wrote that there’s no such thing as a second act in American lives – meaning that it’s not possible to change, to reinvent, to forge a new path. F Scott Fitzgerald’s epigram isn’t a truism and wasn’t...
I speak to thousands of business owners each year – from sole traders with a crew of one – doing everything from the actual work, the invoicing, the quoting, the tax, the marketing, the bookkeeping, the advertising and everything else involved with running a...
One of the facets of being successful in business is adhering to the principle of proactivity – staying ahead of the game, being prepared, having plans and strategies in place to ensure that when anything happens there is a solution to take care of it. Oddly enough,...
In the second part of a series on how to increase profitability by a number of simple and cost-effective methods, we take a look ways of harnessing the value and power of a customer database. No matter the size of a business, there will be details of hundreds or even...
Businesses are always looking for ways to increase profit and in this series we will be offering some tips on ways to do exactly that – without having to invest much at all. These pointers involve doing little things, that will steadily grow the bottom line. How...
