The rise and ubiquity of online reviews has also created a burgeoning industry in fake reviews. These reviews may achieve short term results but are worth less than nothing. Inflating or manipulating an online reputation is not only a huge example of bad faith, it is...
Each year BrightLocal releases its much respected Local Consumer Review Survey. Since 2010 it has become an important tool for analysing consumer behaviour and online reviews. The 2018 survey, released this week, indicates some interesting shifts in consumer...
One of the most surprising thing to me when talking to business owners is the large percentage that do not do the simplest thing to analyse the strength of their business online – regularly Googling their business name. Searching your own business name regularly...
Human beings are incredibly complex animals, and no matter how ‘evolved’ we are, there are some things that we struggle with. Since the dawn of time we have fought each other, over large and small matters. Conflict is possibly the most challenging aspect of human life...
Earlier this year I was in Christchurch and was looking for a diner to eat breakfast at. Christchurch has a number of great breakfast diners and I wanted to find one I hadn’t been to before. So, I Googled it and there were a few options – all not too far away and all...
Marketing is a vital element to every business’ success and viability. Like other essentials, it needs to be nurtured and more importantly – it requires a commitment – to ensure that a business’ name, brand, and services are continually present where they are most...
