Marketing a reputation online is essential. NoCowboys’ authenticated online reviews are the difference between being seen and chosen as a business that is trustworthy, dependable, with high quality services, and products, or being invisible. Over 90% of...
Bulletins are a great way for businesses to connect with their customers to increase their brand reach and to advertise new services that they are offering. We are all used to them and while a few can be irritating, most are thoughtful and informative. Recently we...
I’ve riffed on John Clarke Fred Dagg’s (John Clarke) song “We Don’t Know How Lucky We Are” before. It’s a great song and shamelessly parades all of the things that Kiwis prize about ourselves and our country, while also satirising...
For the past few months the dominant global conversation has been about the coronavirus (Covid-19), and while cool, rational, and informed heads should prevail to provide responses and strategies, the absolute opposite is true. Depending on what you read, or watch, we...
Online reviews, online reputation marketing. referrals, testimonials. More than ever before we rely on the verified reviews of others to help guide the purchasing decisions we make and the choices we consider before engaging a business. I have been thinking a lot...
Starting up a new business is hard. It takes a lot of work and a great deal of preparation and research. The best ideas in the world, and the most skillful tradespeople, craftsmen, artisans, service providers, and product sellers, still require determination, skill...
