Guide the conversation

Guide the conversation

I read many, many articles, news stories, reports and academic papers about online consumer reviews. A casual Google search will bring up thousands of observations about the greatest consumer motivation to connect with businesses  – legitimate, authenticated...
If I could turn back time

If I could turn back time

Reputations are fragile things – they take many years to forge and can be destroyed in a heartbeat. In public life there has been a massive recent shift in the way that certain reputations are perceived and while some villains prosper, others are wiped from history....
Reputation on the line . . .

Reputation on the line . . .

Well, if there’s anything to make anyone feel a little bit older, it’s the sooner than expected arrival of the latest installment of the Rugby World Cup. Without giving away my age, I can vividly remember trooping along to Lancaster Park in Christchurch,...