For the past six years, US research organisation, BrightLocal has published the findings of its annual survey into consumer reviews. Year in and year out, the findings establish the absolute supremacy of online reviews as the primary driver of consumer behaviour and...
Great Britain’s royal family are no strangers to scandal and over the years has assembled top notch PR experts to control and spin unsavoury events and in doing so, continue to garner popular support throughout the UK and the rest of the world. In the past few...
It’s important to remember that reviews are a subjective opinion of a consumer’s experience of a service or product, and for other consumers reading reviews, they don’t just focus on the number of stars – they read the text of the feedback...
Irish rock group, U2 were in New Zealand last week with their Joshua Tree tour – celebrating the album of the same name released in 1987. To Kiwis it’s one of their more fondly held albums, mainly because of the song, “One Tree Hill”, that...
It’s been a practice that a number of businesses have carried out for years, but a decision in the Auckland District Court last month puts into sharp focus the importance, and indeed, the legal requirement of presenting website reviews honestly and accurately,...
