Facebook marketing? Yeah nah

Facebook marketing? Yeah nah

In our last piece I analysed some of the main takeaway points form BrightLocal’s 2022 annual online consumer survey that established the near total reliance consumers have in reading online reviews before contacting businesses. One point in the survey results...
98% read online reviews for local businesses

98% read online reviews for local businesses

For over a decade BrightLocal had conducted and published the results of its annual “Local Consumer review Survey”. Last year’s survey results were released a few weeks ago, but hey, we are in a global pandemic, so who is going to call them out for...
Dodgy company charges for free Google sites

Dodgy company charges for free Google sites

NoCowboys began in 2006 for two reasons – to give Kiwi consumers access to the best information to make informed decisions on who to hire (and who not to) and to create a platform for New Zealand tradies and businesses to harness the power of their reputations,...