A few weeks ago (September 13), Fair Go presented a segment on fake reviews – interviewing two women that had a dissatisfying experience with a local moving company and a founder of a site than analyses fake reviews, based in New York. Fair Go has been a Kiwi...
When I was a kid I loved the Three Musketeers – the sword fighting, the adventure, the wit, the overcoming of evil and adversity. More than that though, I was utterly sold on their rallying cry of ‘all for one and one for all’. It made beautiful...
At NoCowboys we have been marketing the reputations of Kiwi businesses for over 15 years. We know reviews, we know reviews work and we have witnessed the rise and success of thousands of businesses who use our services and our platform. Over the years, however, we...
Many business owners spend a formidable amount of money on their ‘brand’ without really considering what it is that customers look for in a brand and what attracts them to brands in the first place. Brand is not about a fancy logo or a self idealised and...
Keeping up with all of the latest research on online reviews and consumer behaviour is all well and good but I still firmly believe that the best indication of the power of what we do at NoCowboys comes from the businesses that use and profit from our platform. After...
