I’m old enough to remember those crazy, carefree days before the internet where shopping was a physical pursuit and an adventure. Obviously a lot has changed since then and sometimes I have to check myself about my own consumer behaviours, especially over the...
Something that came up recently got the ol’ brain box ticking over and took me to what some may call the bleeding obvious – a question that I imagined should have a universal and obvious answer – what is a review? It may sound simple, as we may think...
NoCowboys isn’t a directory in the traditional sense, it is a platform where Kiwis can contact businesses after reading reviews. Our verified reviews are a point of difference to other sites, such as job boards, and they are the best metric to guiding your...
In our last piece I analysed some of the main takeaway points form BrightLocal’s 2022 annual online consumer survey that established the near total reliance consumers have in reading online reviews before contacting businesses. One point in the survey results...
For over a decade BrightLocal had conducted and published the results of its annual “Local Consumer review Survey”. Last year’s survey results were released a few weeks ago, but hey, we are in a global pandemic, so who is going to call them out for...
