Think like a customer and reap the benefits

Think like a customer and reap the benefits

I’ve been in this game long enough to have learned quite a few things from customers and business owners alike about what makes a business successful, or not. Apart from the obvious factors, such as having the correct business apparatus – equipment, staff,...
Not all reviews are the same

Not all reviews are the same

We’ve written before about the importance of knowing which online reviews have more voracity than others and treating reviews on a business’ own website with a good degree of suspicion. Again a New Zealand company is in the news for allegedly creating a...
Reviews are the essential piece of the puzzle

Reviews are the essential piece of the puzzle

Over the past month I’ve been planing an overseas trip and whilst all of it has been done online, I have found myself occasionally drifting into the occasional desire to actually speak to a human being, like one would have done in the not too distant past. What...