News from the upside!
Welcome to The Upside, your destination for uplifting stories and positive news from around the country. In a world often filled with challenging headlines, we aim to bring a refreshing perspective by celebrating the inspiring moments, acts of kindness, and achievements that showcase the best of New Zealand. From heartwarming community efforts to breakthrough innovations,The Upside is dedicated to spreading optimism and highlighting the bright side of life. Let’s shine a light on the good happening all around us!
All Whites Off To World Cup, Speedy Octopus, And Forgetful Pilot
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. All Whites going to the World Cup For the third time in their history, the All Whites will be competing at the World...
Speedy Kiwi Teenager, Fog Busters, and Lost Christchurch In Miniature
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Teenager beats world record It's 71 years since Roger Bannister ran the first sub four minute mile and since then...
Impressive Native Insect, Last Metal Road Sealed, and Garden City Airport a Cracker
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Bug of the year is an ancient handful From the 'I never knew we had a bug of the year competition' files comes the...
Busy Beavers, Hercules Last Flight, and Dump May Hold Treasure
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Beavers get the job done This is a rather uplifting tale that yet again illustrates the pluck and ingenuity of our...
Pub Pays Out For Goal Fest, Banana Mystery, and Kiwi Cricketer Makes History
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Pub pays for footballs club's success Nottingham Forest are defying expectations this year in the English Premier...
Over-travelled Cat, Ohakune Booming, and Injured Snowboarder Makes History
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Small town benefits from highway closure I've always been a little perplexed by the need to create bypasses on our...
Lucky Kitten, Unhappy Sunfish Revitalised, and Pompeii Reveals Hidden Gem
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Abandoned kitten survives gruelling ordeal This is a good news story with a whole lot of bad news at the beginning of...
Maligned Kiwi Classic, Love Rekindled, and Dinosaur Highway Found
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Kiwi classic gets rough treatment Obviously we all have different tastes when it comes to food and we don't all like...
Kiwi in Top Form, Miracle Survival and Marathon Effort
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Kiwi striker is the real deal The English Premier League is arguably the most difficult football league in the world...
New Year Promise, Football on the Rise, and Spooky Predictions
New Year Promise Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. As 2024 draws to a close it's time to both look back and to look forward. New Year is that special...
Lost & Found: Scooters, Cash, and Treasure
Scooters, cash and treasure - taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. This will be the last installment of Good News NZ for a few weeks, as we redesign the...
World Records, New Reefs, and a Tradie’s Triumph
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Haka world record claimed at huge event at Eden Park Last weekend over 6,500 people took part in a mass haka that...
Time Change, Panda Fakes, and Baby Aisle Kindness
Taking a look at recent, positive, uplifting, news stories and yarns, from New Zealand and all around the world, to bring a smile and a bit of cheer. Daylight savings starts this weekend This Sunday clocks go forward an hour and we begin a period of daylight savings...
Reviews are the essential piece of the puzzle
Over the past month I've been planing an overseas trip and whilst all of it has been done online, I have found myself occasionally drifting into the occasional desire to actually speak to a human being, like one would have done in the not too distant past. What I...
Want to refer a great business? We make that so simple
Since NoCowboys began in 2006 our focus has been providing the best information for Kiwis to make informed choices before commissioning a business or tradie and now you can share your favourite businesses with family, friends, acquaintances, or, well anybody really!...
Why do we leave feedback?
Each year a company in the US publishes the results of an annual survey examining online reviews and consumer behaviour. It's always a fascinating read and it continues to affirm how essential reviews are to consumers making online purchasing decisions. This year's...
What are NoCowboys points of difference?
We didn't invent online reviews but we did pioneer their use and acceptance here in New Zealand and our platform is not only respected but trusted. We keep improving our services to keep in step with online developments so that Kiwis can choose the best tradespeople...
What to look for in online reviews
Every now and again we will get enquiries from Kiwis using our site or seeing NoCowboys reviews online. I thought it would be useful to point out a few important factors about online reviews and ours, in particular, to make the process of reading them easier. How are...
A cautionary tale – read the reviews first!
If ever you needed to be reminded to read the reviews before taking on a business to do work for you, a recent story on www.stuff.co.nz puts it into full focus. Christchurch business, Saxon Appliances is closing its doors after many years in business and Stuff...
Processing criticism leads to productive outcomes, if handled properly
We've all experienced criticism, it's part and parcel of human interaction but it's worth noting that there are stages of processing that feedback and how it is a journey toward resolution and something more valuable - acceptance. A recent article by Esther Bintliff...
NoCowboys’ points of difference
To have pioneered online reviews in New Zealand and to have kept in step with an ever changing digital landscape for over 16 years is no mean feat. That we continue to evolve and grow Kiwi businesses online as well as offering the best information to consumers, isn't...
When times are tough – reputation is essential
One need only glance at whichever news platform you prefer to know that we are currently in difficult times. Inflation and interest rates are rising, consumer prices for essentials are increasing and despite the government reducing fuel taxes, the cost of fuel keeps...
Thumbs up, thumbs down? No thanks
There's a few review platforms out there aiming to deliver the benefits of online reviews for businesses but failing as they do not actually focus on the key, as well as tangential benefits, of online consumer reviews. In essence they send out a message to customers...
Lack of real oversight when it come to reviews
I have a friend who runs a business - a financial advisor and accountant, whose services I use. She told me a story recently about a mysterious phone call she received a few months ago from someone she knew was an ex-employer who resented her leaving his business and...
Reviews are the new brand, only more effective
Brand, the buzzword for advertising for so many decades, has changed substantially from what it once was since the advent and supremacy of online commerce. Years ago brand was the holy grail for businesses and by extension advertising companies. Brand was splashed...
Make your feedback valuable
I was reading an article online recently with guidelines on how to leave great feedback - whether positive or negative - and it reminded me that at its core - feedback is a conversation. What I mean is that the words we choose in the feedback we leave are...
Retail vs online shopping
I'm old enough to remember those crazy, carefree days before the internet where shopping was a physical pursuit and an adventure. Obviously a lot has changed since then and sometimes I have to check myself about my own consumer behaviours, especially over the past two...
A review is an opinion shared
Something that came up recently got the ol' brain box ticking over and took me to what some may call the bleeding obvious - a question that I imagined should have a universal and obvious answer - what is a review? It may sound simple, as we may think we know what a...
How to find tradies/businesses on NoCowboys
NoCowboys isn't a directory in the traditional sense, it is a platform where Kiwis can contact businesses after reading reviews. Our verified reviews are a point of difference to other sites, such as job boards, and they are the best metric to guiding your choices -...
Facebook marketing? Yeah nah
In our last piece I analysed some of the main takeaway points form BrightLocal's 2022 annual online consumer survey that established the near total reliance consumers have in reading online reviews before contacting businesses. One point in the survey results has...
98% read online reviews for local businesses
For over a decade BrightLocal had conducted and published the results of its annual "Local Consumer review Survey". Last year's survey results were released a few weeks ago, but hey, we are in a global pandemic, so who is going to call them out for tardiness? As is...
NoCowboys online platform is nothing less than marketing gold
One of the greatest things about NoCowboys' online marketing platform is that it requires minimal time and attention and if set up properly, regularly updated, with consistent and recent reviews, it essentially takes care of itself. So well, in fact, that one of the...
FAQs for business owners who know little about NoCowboys or online reviews
Over the years I have heard practically every question about our review platform from business owners with some or small knowledge about us. Some raise objections, that are always countered with brief explanations. I thought it be good idea to offer some of them here...
Dodgy company charges for free Google sites
NoCowboys began in 2006 for two reasons - to give Kiwi consumers access to the best information to make informed decisions on who to hire (and who not to) and to create a platform for New Zealand tradies and businesses to harness the power of their reputations,...
Despite the risks, new business goes from strength to strength
Talking with Tim Masterton, owner and managing director of iElectrics Ltd, I'm reminded that each and every one of us has a story and every business has a history - downs, ups, failures, and successes. Tim has come a long way from his days in Christchurch as a...
Finding the sweet spot
It’s always heartening talking with business owners who are passionate about their craft, their staff, and their customers. I spent some time with Darcy Wills, owner of Hibiscus Tiling to discuss the history of his business, the craft of tiling, trading through Covid,...
NC Web
A Professional Website - Exclusive to NoCowboys Businesses As a registered NoCowboys business, you can get a fully custom-built website for a one-time setup cost of $999. Your website will be designed to make your business easy to find and trust online -...
Websites for all seasons
At NoCowboys we have been marketing the reputations of Kiwi businesses for over 15 years. We know reviews, we know reviews work and we have witnessed the rise and success of thousands of businesses who use our services and our platform. Over the years, however, we...
Keeps you on top of your A game . . .
Keeping up with all of the latest research on online reviews and consumer behaviour is all well and good but I still firmly believe that the best indication of the power of what we do at NoCowboys comes from the businesses that use and profit from our platform. After...
You may not think you’re online but your reputation is
This week I had another one of those wonderful lightbulb moments where something I read online put something I knew into sharp relief. This one was all about the resistance some business owners have to taking charge of their online reputation and controlling the...
Direct contact from customers puts you in charge
There are various ways for businesses to attract new customers but some are better than others. The best methods of all involve active, motivated customers contacting a business, this is known as direct contact. It is far superior to the alternative - business owners...
Fake reviews are only an issue for the unwary
We are strange creatures and no matter what the enterprise, the unscrupulous amongst us do anything they can to secure an advantage. It's been this way for millennia and it's just the way it is. Even still, that doesn't mean that the rest of us have to fall into the...
Reviews and ratings trump price in consumer survey
Survey results published in the US last month cement the absolute dominance of online reviews and star ratings driving consumer behaviour. 6500 consumers were surveyed by PowerReviews and for the first time the findings indicated a substantial shift in the values...
It’s vital to ask your customers how they found your phone number and did they see your reviews
Your reviews are online to reassure your customers; to provide them with the peace-of-mind they require to consider even picking up the phone and making contact but as a business owner, it's imperative you ask your customers a few questions when they first get in...
Utilising reviews to boost your conversion rate
As always, I spent a few hours this week perusing the internet to see what new trends are emerging in marketing, consumer behaviour, and online reviews. A lot of it is just confirmation of what I already know but I will always read something that puts what we do at...
NoCowboys is an online review platform
Since 2006 NoCowboys has given Kiwi consumers the essential information they desire before contacting businesses and at the same time we have been instrumental in helping thousands of New Zealand businesses grow and substantially increase their customer bases. The...
Online reputation marketing is for the life time of a business
Over the years I've seen a number of business owners make one of the biggest marketing mistakes without thinking of the consequences to their business and it's so easily avoidable. Marketing a reputation is not something that you turn off because you are 'too busy' -...
Strangers’ opinions guide us to greater things
Last week I read an article on The Guardian about the backlash that a reviewer had experienced over their career of opining on television shows and movies and I saved the link because I wanted to come back to it. That night the article occupied my thoughts and I...