All Blacks fans are a tough crowd and it’s getting all a little tedious. Two games against Australia in the past two weeks saw two fantastic contests– one a comprehensive, record-breaking loss for the men in black, the other a complete turnaround where they played the...
“it’s a freaking tree in a lake’
People are strange creatures - some us us miss the point entirely and some of us can never be pleased. A story I read online recently put that into stark effect - in a humorous way as well. A collection of reviews of our country's popular tourist attractions...
A healthy review profile substantially increases revenue for small businesses
A recent study in the US analysed the impact of reviews on revenue for small businesses and the results are extremely telling. Marketing and CRM software company, Womply, produced a research piece entitled "How online reviews impact small business revenue",...
Online reputation significant driver for potential employees
Reviews are obviously a major factor in driving customers toward businesses but they also massively impact upon job seekers' choices when selecting companies to work for. A study released last year in the US by indeed.com found that over 95% of potential employees...
Losing when you haven’t lost is hard to take
Cricket is a marvellous game. It's a contest of skill, patience, aptitude and derring do. It's also sometimes as cruel as all hell. The final of this year's World Cup saw the Kiwis and England play out what well may be one of the most intriguing and dramatic one day...
Cafe owners’ reputation garners unwanted attention
Hospitality is a hard industry to work in. The customer is always right and customers are pickiest about what they eat, where they stay, and how they are treated in the process. I've worked in hospitality, many years ago, and I can still remember being summoned to a...
Reviews keep a business on its toes
Last year I had a conversation with the owner of a large plumbing business about online reviews and the ways they helped his business. Apart from the usual generation of more enquiries through online searches where the reviews and five stars were visible, he told me a...
“If you think this has a happy ending, you haven’t been paying attention”
A story in recent weeks got me thinking about the nature of our human species and the ways our evolution appears to be falling behind the fearsome speed of technological innovation. Be warned - this piece contains no spoilers but will further the odd generalisation....
Kiwi leadership grabs global attention
Now that the Australian election is done and dusted and Scott Morrison and the Liberal/National coalition returned to power, it's a good time to pay some attention to a story that emerged a few weeks ago, regarding our cousins across the ditch and their preferred...
I’ve got a golden ticket
Along with millions of children (and adults), I was enthralled with Roald Dahl's magical Charlie and the Chocolate Factory and the subsequent 1971 film, starring the ethereal Gene Wilder as Willy Wonka. Children love many things and two of the most enduring are...








