About eight years ago I had to attend a conference in Sydney and after booking a fare looked online for accommodation. I searched by location and made my choice on price. So long as I was close enough to the venue and the price was right, then I was happy, or so I...
A recent news story about a campground operator in Gore, Southland got me thinking about online reviews, goodwill, and word of mouth. The traditional method of spreading goodwill about a business was analogue and worked perfectly well in the pre-digital age. One...
Push and pull - the connection between a business and its hoped for customers. What fills the gap? What drives one toward the other? What are the most effective and easiest ways to ensure customers are actively drawn toward a business as opposed to being reached out...
It is worth remembering just how much the internet has changed how we do business and has radically altered consumer behaviour. Knowing how much it has revolutionised interactions and exchanges is key to increasing business and understanding consumers. Not so long ago...
So here you are – you’ve just had a business finish up a job for you, and they’ve asked you to leave them a review on NoCowboys. You have a spare minute to do so, and the feedback will be beneficial to both the business and future consumers, so why not? You enter your...
Some people think of it as the holly grail, some people know all the ways of making the most of it, and some people don't really understand it at all, but SEO - (Search Engine Optimisation) is not overly difficult to comprehend and there are lots of ways that you can...
When 97 percent of consumers are going online to find reviews before even considering contacting a business you want to make sure that you have a review strategy in place - and there are more benefits than you could imagine. Often business owners think that they have...
In life and business, indeed in everything we do, trust is a valued and desired commodity. Now that reviews are part and parcel of consumer choice online, it's worth knowing that not all reviews are the same and that some sites do not monitor or remove suspect and...
Every business wants to be seen where everyone is looking – that’s been the basis of marketing since shop owners in ancient Greece and Rome daubed messages about their businesses on what were the equivalent of modern day billboards. Even back then – word of mouth was...
Back in the day we put a listing in the Yellow Pages, chucked the odd flyer through letterboxes and relied on satisfied customers spreading the good message through word of mouth. That was fine then because that was before the internet exploded and became a necessity...