Because I am in the online review business, I read as much as I can about reviews, how consumers read and use reviews, and how much reviews help businesses online. Personally, I find the whole thing fascinating and so many times when I'm reading about consumer...
Apparently it was Einstein who coined this phrase - although that's up for debate - either way it's prescient when I think about business owners spending their marketing budgets and getting little in return. “Insanity is doing the same thing over and over and...
For the past few weeks I've been travelling in Europe, accompanying my father, on what may well be his last trip. He's a few weeks shy of 80 and the advancing years have slowed him down, without diminishing the joy he experiences from new adventures and encountering...
So why leave a review? Recently I was re-reading an article from a few years ago focused on the reasons consumers leave reviews and one part of it perfectly expressed an element that is isn't given the attention that it deserves - that we leave feedback because we...
Of all the questions we are asked by business owners new to NoCowboys, the most persistent concern reviews and competing with registered businesses who have been with us for years. Both queries are linked and the answer to both explains that while our platform is a...
If you're reading this then it's likely that you have left feedback for a tradie or business on NoCowboys before. You may have done it because you were asked or you may have done it unsolicited because you were delighted with the work done, or perhaps unhappy. Either...
Whenever I explain what marketing is, I simplify it to its most basic element: marketing is the bridge that closes the gap between a business and the customers they want to attract. Today, there are numerous options and marketing businesses that promise remarkable...
We started NC Web a few years ago because we kept hearing similar tales from registered NoCowboys business owners about dissatisfactory and unsavoury experiences some of them had with website developers, SEO companies, and hosting platforms. We decided that we could...
I've been in this game long enough to have learned quite a few things from customers and business owners alike about what makes a business successful, or not. Apart from the obvious factors, such as having the correct business apparatus - equipment, staff, tax...
We've written before about the importance of knowing which online reviews have more voracity than others and treating reviews on a business' own website with a good degree of suspicion. Again a New Zealand company is in the news for allegedly creating a false sense of...