In the psychology of marketing and consumer behaviour, social proof is a concept used to describe the actions and behaviour of consumers when exposed to online stories and experiences. In essence this is an outside voice or voices expressing what they think and feel...
I’ve written a lot about reviews – the great ones, the good ones, and dreadful ones. I’ve written about their appeal to consumers and the many benefits they hold for businesses. In this industry I fully admit that I am learning all the time and new...
So, we are almost at the end of series 2 of Lockdown and the reviews aren’t quite as positive as series 1. Where the first series created a sense of connection and togetherness against a formidable foe, resulting in a finale of real triumph and shared...
Working in the reviews industry is never light on surprises and constantly provides proof of what a diverse and incredible species human beings are. At their core reviews are stories, tales and observations of experiences with products and services. They can be dry,...
I’ve been thinking about virtual space for a while – not only because it is the strange, necessary and contested space of digital marketing – but because of the disappointing manner in which some of the more gargantuan online entities have shifted...
