For decades, Boeing has been a leading light in the aviation industry, with a focus on technological advancement,, efficiency and safety. But in the past six months it has struck a potentially devastating issue with one of its aeroplanes after two fatal crashes that...
I was talking to a business owner the other day, and he was telling me about a recent experience where he had sighted a job and gave a customer a verbal quote. This 'lead' had come from a jobs board site and he costed the job and gave an estimate, that he was told by...
For years our neighbours across the ditch have laid claim to Kiwi successes and achievements - think the mighty Pavlova, Crowded House, Russell Crowe, Phar Lap, Lamingtons, and lolly cake. This year, again, they have voted our national airline their most trusted...
I was reading an article recently that discussed the exchange between raters and businesses and cited a paper by a marketing academic, who referred to it as 'the reputation economy,' and while that term has been around for a few years now, it got me thinking about the...
Presentation is everything and more and more, online consumers are looking for particular things when they search for products and services online. If they don't see what they are looking for, then they are moving on to another business and product. For businesses...
When the Super 12 competition was being created, I was a student in Dunedin. I was raised in Christchurch and was a huge fan of Canterbury. After a few years at Otago, I developed split loyalties - between the team I had grown up with and a new one representing my new...
Last week I was in Paris, waiting with thousands of other Eurostar commuters for more hours than usual to queue for trains back to London. French customs officials were striking to show what travel would look like in a post-Brexit world, and I had a lot of time to...
When I was a kid I used to love poring over the advertisements for toys, magic tricks, and gimmicks in the back pages of comics. There were two items that myself, and my friends coveted the most - sea monkeys and the 1000 piece US Revolutionary War set. One thing...
Inter generational verbal warfare has always struck me as a particularly dumb idea and this week an Astralian CEO of a multinational company created a huge amount of damage by deciding to stick the boot in to millennials. Muffin Break general manager, Natalie Brennan...
For a business to survive and thrive it needs to be seen – that may sound overly simplistic but it’s true. Being seen is the key to attracting customers, accruing revenue and sustaining growth. To be seen, a business has to market its brand, goods, and services and it...