There's a few review platforms out there aiming to deliver the benefits of online reviews for businesses but failing as they do not actually focus on the key, as well as tangential benefits, of online consumer reviews. In essence they send out a message to customers...
I have a friend who runs a business - a financial advisor and accountant, whose services I use. She told me a story recently about a mysterious phone call she received a few months ago from someone she knew was an ex-employer who resented her leaving his business and...
I was reading an article online recently with guidelines on how to leave great feedback - whether positive or negative - and it reminded me that at its core - feedback is a conversation. What I mean is that the words we choose in the feedback we leave are...
Online reviews are to meant give guidance to our peers based on our experiences and subjective opinions. Unfortunately, if allowed to be, they can also be used to damage the reputations of businesses when absolutely no service was provided or product purchased. When...
A month ago my phone decided that its sure and steady trek to oblivion was getting tiresome and decided to quicken the pace. I had the phone for a year. It was a refurb - that's refurbished for those who still take pleasure in avoiding the need to shorten or...
In a perfect storm of irony I was all set to write about the power of apology in business this week, and wouldn't you know it, I was served up the ideal how not do it by celebrities in Lalaland. For those of you who missed it, Will Smith decided to let rage and...
A few weeks ago (September 13), Fair Go presented a segment on fake reviews - interviewing two women that had a dissatisfying experience with a local moving company and a founder of a site than analyses fake reviews, based in New York. Fair Go has been a Kiwi staple...
At NoCowboys we have been marketing the reputations of Kiwi businesses for over 15 years. We know reviews, we know reviews work and we have witnessed the rise and success of thousands of businesses who use our services and our platform. Over the years, however, we...
There are various ways for businesses to attract new customers but some are better than others. The best methods of all involve active, motivated customers contacting a business, this is known as direct contact. It is far superior to the alternative - business owners...
There are some decisions that really should be worked out with a hell of a lot more thought and consideration. Freezing public sector salaries after the budget last month is one of them. Now we face the prospect of nurses striking for better pay and conditions and...